Johnny Loreti

Johnny Loreti is a health and performance coach, entrepreneur, and industry leader dedicated to optimizing human potential through data-driven health and fitness strategies. As the founder of Back Bay Fit, he has built a premier training facility that combines cutting-edge testing, personalized coaching, and high-performance training to help individuals unlock their best selves. With a background in engineering and business, Johnny brings a structured, analytical approach to fitness, emphasizing measurable progress and long-term sustainability.

Beyond his work in fitness, Johnny is deeply invested in bridging the gap between traditional healthcare and performance coaching, providing clients with comprehensive health assessments, including DEXA scans, VO2 max testing, and metabolic analysis. His expertise in strength and conditioning, combined with an unwavering commitment to helping high-achievers optimize their health, longevity, and resilience, makes him a trusted leader in the space.

As a coach, mentor, and entrepreneur, Johnny continues to push the boundaries of what’s possible in health and human performance, ensuring his clients don’t just train harder—they train smarter.